Royal Caribbean Reaches Families with the Launch of its "Pandamonium" Summer Promotion on Ships Offering the DreamWorks Experience
MIAMI – April 25, 2011 – Royal Caribbean International is rolling out the red carpet in honor of the May 26, 2011 world premiere of the highly anticipated DreamWorks Animation SKG, Inc. (Nasdaq: DWA) film "Kung Fu Panda 2" with 3-D movie viewings, a family-themed promotion and special onboard programming throughout the summer. Guests sailing on Allure of the Seas, Oasis of the Seas, Freedom of the Seas and Liberty of the Seas from June through August 2011 will have the unique opportunity to see the 3-D animated film at sea while it is still in movie theaters across the globe.
The cruise line will host a series of red-carpet premieres, which will be celebrated onboard Oasis of the Seas on June 4, 2011, Freedom of the Seas and Allure of the Seas on June 5, 2011, and June 18, 2011 for Liberty of the Seas. Ample viewings of "Kung Fu Panda 2" will take place throughout each sailing onboard all four ships through the end of August 2011.
In conjunction with the at-sea premiere of "Kung Fu Panda 2," the global cruise line will launch "Pandamonium," an exclusive summer promotion perfect for a family cruise vacation. The package is available onboard four Royal Caribbean ships that feature the DreamWorks Experience and includes VIP seating at one of the onboard "Kung Fu Panda 2" premieres, exclusive meet and greets with DreamWorks Animation characters, two soft drink packages, two cupcakes from the Cupcake Cupboard, a complimentary family photo, and a chance for guests to build their own Pets at Sea plush animal. Kicking off today, the "Pandamonium" package can be booked through a Royal Caribbean booking agent or with a travel agent using the promotional code YNOTxxPO. Availability is limited.
As an extension of the DreamWorks Experience summer programming, the Oasis-class ships will dazzle consumers with Boardwalk family festivals celebrated three to four times per sailing through the end of August. Guests of all ages are invited to come down to the Boardwalk to get their faces painted; enjoy live performances by stilt walkers, marching bands and DJ's; as well as watch themed circuses and balloon artists; and participate in special kids activities.
The DreamWorks Experience, first launched aboard Allure of the Seas, and now offered aboard Oasis of the Seas, Freedom of the Seas and Liberty of the Seas, provides Royal Caribbean guests with renowned entertainment programs, including some of the studio's most popular feature films. Year round, "celebrity" characters including Shrek, Fiona and Puss In Boots of "Shrek;" Alex, Mort, and the Penguins of "Madagascar;" Po of "Kung Fu Panda;" and Hiccup of "How to Train Your Dragon," engage guests of all ages, day and night, in unique events and energetic parades, as well as through interactive character meals in the main dining room, and of course plenty of photo opportunities. Royal Caribbean's younger guests in the complimentary award-winning Adventure Ocean children's program can relish in an exhilarating line-up of activities, games and adventures rooted in the popular DreamWorks Animation movies. Additionally, guests can enjoy DreamWorks Animation programming on a dedicated RCTV channel in their staterooms, as well as DreamWorks Animation's films in 3-D in the four ships' theaters on the big screen. What's more, all of these unique entertainment offerings are included in the cruise fare.
About DreamWorks Animation SKG
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for three consecutive years. In 2011, DreamWorks Animation ranks #10 on the list. All of DreamWorks Animation's feature films are now being produced in 3-D. The Company has theatrically released a total of 21 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon.
About Royal Caribbean International
Royal Caribbean International is a global cruise brand with 22 ships currently in service. The line also offers unique cruise tour land packages in Alaska, Canada, Dubai, Europe, and Australia and New Zealand. For additional information or to make reservations, call your travel agent, visit www.royalcaribbean.com or call (800) ROYAL-CARIBBEAN. Travel professionals should go www.cruisingpower.com or call (800) 327-2056.